There are so many foundations on the market and it can be super overwhelming to make a decision. Foundation preferences are also very personal. Do you want light, medium or full coverage? Radiant, natural, satin or matte finish? Is your skin dry, oily or combination? What type of formula – powder, liquid, cream? And then there’s finding the right color match! Absolute overload of decisions. My number one recommendation for buying foundation is this – if you are buying a high end foundation, go into a store like Sephora or Nordstrom to have an associate color match your skin and get a few samples of different foundations to try at home first. This will give you the opportunity to test drive each product a couple of times and decide which is right for you.
If you are on a smaller budget and want to purchase a drug store foundation, I recommend buying from Ulta or Target because they are really flexible when it comes to returns. Just keep your receipt and even if you have opened it and used it a few times, they will still accept the return if you change your mind.
I have mostly dry skin, but I can get oily in my t-zone, especially during the summer. That said, my foundation choices tend to be on the natural to dewy side because most matte formulas cling to my dry areas and look patchy. If you have oily skin, the liquid foundation options below may not be your best choices, but that’s not to say that you couldn’t try them and see how they work for you. You will probably just need to use an oil controlling primer and set your oily areas with powder for these foundations to work for you.
Tarte Rainforest of the Sea Water Foundation ($39) :: There is something really magical about this foundation. You can layer it to get more coverage, but it still looks seamless and skin-like. At the end of the day, my skin will look dewy, but not greasy and it doesn’t break apart like some foundations do after a few hours. This is my go to choice for a nighttime makeup look. I wear Light Neutral in the summer and fair light neutral in the winter.
it Cosmetics Your Skin But Better CC+ Cream ($38) :: I love that this foundation has SPF 50. It’s great for summer days when you’ll be outside. I also love the coverage – it is medium to full coverage which is impressive for a CC cream. Fair Light is my perfect shade match, but I also use Fair to mix in with other foundations that are a touch too dark.
Physician’s Formula Healthy Foundation ($12.99) :: I’ve mentioned this foundation on here a lot because this is my number one choice for daily use. It wears beautifully all day long, looks like skin but still has great coverage. Bonus, it has SPF 20. The other great thing about this one is that stores often run specials of Physician’s Formula products (specifically buy one get one 50% off). I don’t know about you, but I can definitely get behind a foundation that I can snag for under $10! I wear shade LN3.
Tarte Amazonian Clay Full Coverage Airbrush Foundation ($36) :: Do you remember about 10 years ago when that Bare Minerals loose powder foundation was the jam?? This is a similar product, but better in my opinion. I like this foundation because it’s really easy to apply and layer to the level of coverage that I want. It’s best applied with a kabuki style brush. I wear Light Neutral in the summer and Fair-light Neutral in the winter.
What is your favorite foundation? Comment below! I am always looking to try new things.